In a very brief yet extremely thrilling video clip that recently went viral online, Jeff Gordon, the NASCAR star, literally took a car salesman for the ride of his life. The car was a 2009 Chevrolet Camero that Gordon used for a nerve wrecking stunt driving session that sent the car salesman into hysterics.
And riding along with Gordon and the helpless salesman was a Pepsi Max can that was prominently displayed. Once the video was uploaded to Youtube by Pepsi, the latter company raked in over 7 million views within the first 2 days alone! That is the power of viral marketing.
What are the Most Valuable Advantages of Viral Marketing?
Viral marketing has worked wonders for business enterprises and how! Some of the most valuable advantages it provides include:
- It Magnifies your Customer List: Essentially, it is not always the quantity but the quality of customers that spells success or failure for your business. And viral marketing is a great way to add quality customers to your list.
- Huge Growth within a Short Span: Just as the name suggests, viral marketing spreads across networks at lightning speed. And this is why it promises huge popularity within an
immensely short time period. - Enhancement of Credibility: Viral marketing works with the aid of interconnected chains. As one chain leads to the other, you have a remarkable buzz supported by positive comments that helps in enhancing your credibility as a brand or a product.
- High Visibility: As you video or other content gets shared, commented on, discussed and recommended, a high level of visibility is guaranteed.
- Low Promotional Costs: Although cost advantages may not be apparent at the outset, over a period of time, your promotional costs will come down because you would already have enough buzz surrounding your products by then. Therefore, spending extra on promotions will not be a necessity.
What Makes for a Successful Viral Marketing Strategy?
The most important qualities of a great viral marketing strategy is simplicity, relevance and ease of replication. For content to turn “viral” it needs to be intriguing yet simple and relevant to your target market. Considering that the chain of sharing needs to progress rapidly, something thats too complex may not find too many takers! Similarly, be it with the aid of hashtags or “share”
buttons or any other preferred mechanisms, replication needs to be ridiculously simple!
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